Dry cleaning: How to increase the average basket?

Your suppliers help you diversify your activities

July 19, 2021 by

INFORUM, Elsa Kopp

> OPERATOR SIDE by Pascal Berardozzi - Inforum

What additional activities are easy to set up in a dry cleaner’s?

A dry cleaner is above all a shop with quality customer traffic. Here are some areas of development allowing you to diversify and increase your average basket:

A first axis is to set up a boutique department of specialized products focused on textile care and fashion accessories such as bags (see our blog article here)
A second axis is to offer high added value services such as alterations and repairs, or maintenance of new types of items such as footwear or motorcycle helmets.
Finally, a third axis is to offer additional services to the textile care with a strong hygienic connotation such as mite control or disinfection.

Not forgetting the more traditional and as effective services such as waterproofing, primers or stain removers.

GestiClean offers a whole panoply of tools to measure the commercial efficiency of an operator or a point of sale and to know precisely the most sold and profitable items, on which the axes of commercial communication should focus.

We also facilitate the import of articles treated with Shoes Cleaner thanks to a brand new functionality added in GestiClean (find out more).

> SUPPLIER SIDE by Sylvain Glazman - US LAB

New services made possible thanks to new innovative products

The services offered in the dry cleaner’s must evolve according to their customers. Lifestyles have changed, dress codes within the company and in everyday life too. Consumption habits have changed and the same is true in the area of textile care.

The customers are more and more demanding and wait for impeccable results.

Dry cleaners now have powerful tools to handle all kinds of items whether they are washable or not. At US Lab, we prioritize innovation by offering our dry cleaning customers simple and effective solutions to meet all the expectations their customers may have.

The Shoes Cleaner improves the service offered to customers while bringing significant profitability in terms of investment produced in the same way as the “Déjaunisseur” for example.

By promoting their know-how on items as varied as shoes, handbags, gloves, hats, lampshades, small items in leather, skin or fabric, as well as small furnishings; professionals are now able to offer a complete and quality service to their customers while collecting a substantial profit margin.

> INSURER SIDE by François Leger - Paris Ouest Assurances

Does my insurance cover this type of service?

The 100% Pro Pressing contract sold by PARIS OUEST ASSURANCES automatically covers a very wide range of activities:

- Shoe cleaning
- Handbag cleaning
- Rental of cleaning equipment for rugs, carpets and upholstery
- Linen rental
- Sale of cleaning products for clothing, rugs, carpets and upholstery
- Sewing alteration services
- Cleaning of carpets, rugs, and upholstery, outside professional premises

We observe that our customers who manage to maintain or increase their turnover are the ones who are diversifying their activities. The shoe cleaning service is booming, as well as the organic laundry service and the fact of compressing quilts so that customers can put them away more easily (service sold for € 5 extra at some dry cleaners).

How to hedge when offering new services?

If a dry cleaner has the idea of offering one or more new activities, he must have the reflex to call his insurer to ask if his contract covers them.

If it is the case, he must request the amount of the deductible(s) in the event of damage to the entrusted objects and the guaranteed amount.

In conclusion, the needs of customers change, and the insurance contract must be able to adapt to their needs while remaining inexpensive.

PARIS OUEST ASSURANCES 100% PRO PRESSING contract has been designed with this in mind and automatically covers most of the activities related to dry cleaning.